Resources

Articles on data, AI and craftsmanship

Practical perspectives on the foundation under AI: owned meaning, trustworthy data and decisions you dare to act on.

Start with a pillar

Every article hangs off one of two pillars. The pillar gives you the whole picture, the clusters take you deeper.

The company brain

Where your organisation's knowledge lives: owned meaning, trustworthy data and decisions you dare to act on.

Concepts: What is a company brain?What is a data contract?What is data architecture?What is a data mesh?
Craft: From meaning to decision Start with one number Start with the spreadsheet that runs everything Data quality has two owners
Market signals: Connect once, not once per agent You don't own what you can't take with you Everyone buys the same AI

Managing intelligence

After Lean, Six Sigma and Agile comes the next management discipline: running intelligence as a craft.

Craft: AI is no miracle. It's craft.Technology only pays off when people work differently A data platform finds the error, not the behaviour An agent's bill is set before it runs
Concepts: What does AI Native mean?
Market signals: AI needs your own knowledge

22 articles

Signal

AI & Data

Technology only creates value once people work differently

The platform runs, the numbers add up, and still nothing changes. Value shows up when the work around the system changes, in small steps.

7 August 20265 min read

Signal

AI & Data

A data platform finds the fault. It does not change behaviour.

A test reports the deviation reliably, day after day. Still the alert sits there. Why data quality only moves when ignoring it hurts, and what agentic AI changes about that.

7 August 20265 min read

Explainer

Perspective

From meaning to decision. How a company brain works inside.

Two numbers for the same question is not a data problem but a meaning problem. Four steps from a disputed figure to a decision a team steers on.

7 August 20264 min read

Explainer

Concepts

What does AI Native mean?

AI Native does not mean you bought AI. It means your organization is set up so intelligence can do real work in it: definitions captured, data reliable, decisions owned.

5 August 20264 min read

Explainer

Concepts

What is a data contract?

A data contract is an agreement about what data means, who supplies it and what happens when it changes. It is how a definition gets an owner instead of an opinion.

5 August 20264 min read

Explainer

Concepts

What is a company brain?

A company brain is the layer where your organization''s knowledge is captured, so people and AI can build on the same understanding. Not a dashboard, not a chatbot: a foundation.

5 August 20264 min read

Pillar

Perspective

The company brain: where your organization's knowledge lives

Every organization has a brain. In most, it is scattered across systems, spreadsheets and people''s heads. This is the mental model: the layers a company brain is made of, why meaning is the foundation, and how to build it without building a whole platform first.

5 August 20269 min read

Pillar

Perspective

Lean, Six Sigma, Agile, and now: managing intelligence

Every era of business has had a discipline that defined how good organizations operated. A fourth is now forming, and its subject is intelligence.

5 August 20269 min read

Signal

AI & Data

AI needs your own knowledge. The industry now agrees.

Databricks and Microsoft renewed their partnership around one principle: AI delivers value only once it is grounded in your own knowledge. The principle is settled. Two questions are not: where does it start, and whose is it?

5 August 20266 min read

Start with one decision that has to get better

Pick a recurring question where teams lose time or contradict each other. Make the meaning behind it explicit and bring it straight into daily operations.

More about our view Request a scan

Articles on data, AI and craftsmanship

Start with a pillar

Technology only creates value once people work differently

A data platform finds the fault. It does not change behaviour.

From meaning to decision. How a company brain works inside.

What does AI Native mean?

What is a data contract?

What is a company brain?

The company brain: where your organization's knowledge lives

Lean, Six Sigma, Agile, and now: managing intelligence

AI needs your own knowledge. The industry now agrees.

Most read

Start with one decision that has to get better