Resources

Articles on data, AI and craftsmanship

Practical perspectives on the foundation under AI: owned meaning, trustworthy data and decisions you dare to act on.

Start with a pillar

Every article hangs off one of two pillars. The pillar gives you the whole picture, the clusters take you deeper.

The company brain

Where your organisation's knowledge lives: owned meaning, trustworthy data and decisions you dare to act on.

Concepts: What is a company brain?What is a data contract?What is data architecture?What is a data mesh?
Craft: From meaning to decision Start with one number Start with the spreadsheet that runs everything Data quality has two owners
Market signals: Connect once, not once per agent You don't own what you can't take with you Everyone buys the same AI

Managing intelligence

After Lean, Six Sigma and Agile comes the next management discipline: running intelligence as a craft.

Craft: AI is no miracle. It's craft.Technology only pays off when people work differently A data platform finds the error, not the behaviour An agent's bill is set before it runs
Concepts: What does AI Native mean?
Market signals: AI needs your own knowledge

22 articles

Signal

AI & Data

Why a semantic layer isn't enough for AI

A semantic layer defines your metrics. AI needs meaning that is governed, reaches the operation, and stays yours.

28 August 20266 min read

Explainer

Concepts

Effective data lifecycle management

Data has a life: created, used, retained, removed. Skip a phase and you pay twice - in storage, and in wrong answers.

28 August 20265 min read

Signal

AI & Data

Connect once, not once per agent

Every agent you add has to be identified, authorised, networked and trusted, and then kept that way. You solve that once, centrally, or you turn it into a permanent job that grows with every agent you run.

21 August 20266 min read

Signal

AI & Data

Start with the spreadsheet that runs your company

A company brain does not need a finished data platform to prove its worth. It needs the one file your business already runs on, and the meaning around it.

20 August 20265 min read

Signal

AI & Data

You do not own what you cannot take with you

Sovereignty decides where your intelligence runs. Ownership decides whether you can leave with it. Most AI platforms hand you neither, and the gap only shows on the day you try to go.

19 August 20265 min read

Signal

AI & Data

An agent's bill is set before it runs

A customer interaction that cost four cents in 2023 now costs about $1.20. The token bill is the visible part; what an agent really costs is decided by the foundation it runs on.

15 August 20266 min read

Playbook

AI & Data

Start with one number

Two departments, two figures for the same thing. How to turn that one contested number into an agreement a team dares to steer on, in a single afternoon.

8 August 20264 min read

Signal

AI & Data

Everyone is buying the same AI

Almost everyone buys the same models from the same vendors. Your edge is not in the model but in the layer beneath it: your definitions, your owners, your meaning.

8 August 20265 min read

Signal

AI & Data

Data quality has two owners

Every test passes and still nobody trusts the number. Data quality holds two questions: is the data technically correct, and is the right thing being computed?

8 August 20265 min read

Start with one decision that has to get better

Pick a recurring question where teams lose time or contradict each other. Make the meaning behind it explicit and bring it straight into daily operations.

More about our view Request a scan

Articles on data, AI and craftsmanship

Start with a pillar

Why a semantic layer isn't enough for AI

Effective data lifecycle management

Connect once, not once per agent

Start with the spreadsheet that runs your company

You do not own what you cannot take with you

An agent's bill is set before it runs

Start with one number

Everyone is buying the same AI

Data quality has two owners

Most read

Start with one decision that has to get better